Braze Health Check
Find out what's working —
and what's costing you revenue.
An AI-augmented Braze audit that scores your account across 5 pillars, reviews your top campaigns, maps your customer lifecycle, and delivers a prioritized action plan. Consultant-refined. Ready in 5 days.
5
Scoring Pillars
46
Feature Checks
10
Deep Campaign Reviews
6
Lifecycle Stages Mapped
5d
Turnaround
What the AI analyzes
- Every campaign and canvas structure
- Message content, subject lines, CTAs, personalization depth
- Conversion event quality (vanity vs revenue metrics)
- Customer lifecycle coverage and gaps
- Event taxonomy, attribute hygiene, UTM tracking
- Channel strategy fit per campaign type
- Feature adoption: Catalogs, Intelligent Timing, Experiment Paths, and 40+ more
- MAU trend analysis and engagement benchmarks
What our consultants add
- Dashboard-only checks (deliverability center, frequency capping rules, DMARC/SPF)
- Email rendering and creative quality review
- Industry benchmark comparison from hands-on experience
- Strategic interpretation tailored to your business goals
- Prioritization based on effort vs impact for your team
- 60-90 min workshop presentation with your team
- Q&A and alignment on next steps
Scoring Framework — 5 Pillars, 1-10 Scale
1
Channel Maturity
Email depth, push quality, in-app, content cards, SMS — breadth + sophistication of each channel.
2
Lifecycle & Strategy
Journey coverage, A/B testing, trigger strategy, canvas freshness, lifecycle gap analysis.
3
Data Foundation
Custom events, attributes, catalogs, UTM tracking, link templates, segment health.
4
Optimisation
Conversion event quality, MAU trend, email performance, advanced features (experiment paths, agent console).
5
Operations & Scale
Naming conventions, tagging discipline, templates, workspace hygiene, team attribution.
The Process
Day 1
Kickoff
30 min call. Goals, context, API key handover.
Day 1-2
AI Audit
Automated scoring, campaign reviews, lifecycle mapping.
Day 2-3
Consultant Review
Manual checks, benchmarks, strategic refinement.
Day 4
Report
Full audit report with scores and action plan.
Day 5
Workshop
60-90 min presentation. Roadmap, Q&A.
Ready to see your score?
All we need: a read-only Braze API key and 30 minutes of your time.
Start AuditRead-only access only · We never modify your account · GDPR compliant